I'm Jay Mandel, A Digital First Consumer Marketing Executive
Jay Mandel's Bio:
Jay Mandel connects with consumer passions to deliver the right content at the appropriate time to build brands/products & drive business results. Jay has a track record of creating best-in-class campaigns and programs that scale globally and deliver tangible results.
Currently, Jay is responsible for setting Mastercard's global social media voice and ensuring it is strategic, consistent yet localized and culturally appropriate. He oversees Mastercard social media and content strategy and platforms for six regions and 220 markets. Jay Mandel has lead multiple global campaigns for Mastercard including the 2015 Rugby World Cup and the 2015 and 2016 Open Championship (golf).
Jay's career consists of digital marketing roles of increasing responsibility at major corporations including Mastercard, CIT, and Public Service Enterprise Group (PSE&G).
Jay received his Bachelor’s degree in Marketing, Entrepreneurship & Emerging Enterprises, and Information Studies at the Whitman School of Management at Syracuse University and received a Master’s degree from Columbia University in Strategic Communications.
Jay Mandel's Experience:
Vice President, Global Digital Marketing at MasterCardSeptember 2013
Digital Marketing ambassador for the Global Products & Solutions (GP&S) organization ensuring effective Digital Marketing strategies are embedded across all key initiatives. Oversees all social media platforms and channels to ensure a common standard of excellence across MasterCard globally.
Vice President, Global B2B Digital Marketing at MasterCardJune 2012 - August 2013
Lead a team of three to improve business productivity, drive sales, and increase brand perception through MasterCard B2B digital websites, platforms and programs.
Director, Global B2B Digital Marketing at MasterCardOctober 2009 - June 2012
Partner with initiative business owners, agencies and technology teams to support the creation of global common and reusable technologies, services, and capabilities.
Internet Marketing Manager at CITJuly 2006 - October 2009
Lead for CIT internet and intranet properties. Created strategic brand marketing opportunities designed to build company awareness, drive sales, foster productivity, improve brand perception, and increase employee morale.
Manager, Communication at NRG Energy, Inc.March 2005 - February 2006
Managed and supported corporate reputation through media relations, message development, story pitching, writing press releases other collateral material, internet content and presentations.
New Media Communications Specialist at PSEGJune 2000 - March 2005
Web content creation and site management for PSEG's Internet and Intranet including analytics, reporting, statistics, promotion and budget.
Jay Mandel's Education:
Columbia University2003 – 2005MS
Syracuse University1996 – 2000BSConcentration: Marketing, Entrepreneurship, Information Management and Technology
Wayne Hills High School1992 – 1996Diploma
Jay Mandel's Interests & Activities:
marketing, social media, Facebook, Instagram, twitter, foodie, New York City, R&B music.